In case you’re wondering, the #NoMakeupSelfie trend hasn’t had a negaitive effect on makeup sales, reports brand valuation consultancy Brand Finance.

The brand valuation consultancy’s new study, the 2014 Brand Finance Cosmetics 50, ranks the year’s most valuable cosmetic brands.

L’Oreal tops the list, as the world’s only $10 billion cosmetics brand. Its value is up 24%, growing from $8.7bn last year to $10.8bn in 2014.

Brand Finance Chief Executive David Haigh commented:

“The key to L’Oreal’s success is its unrivalled marketing focus and investment. Its marketing graduates, drawn from the world’s top universities, are well trained and well resourced. With the perfectly constructed and enduring ‘you’re worth it’ slogan, L’Oreal has pulled off the trick of simultaneously capturing the mass market while maintaining an air of exclusivity.”

Avon is second on the list, after a remarkable recovery. A drop in sales and bribery allegations in China had seen brand value fall 35% between 2012 and 2013, but CEO Sheri McCoy has created $400m savings at the expense of 1,500 staff – igniting the beginnings of a turnaround.

Pantene is in third place, followed by Nivea (#4); Dove (#5); Garnier (#6); Estee Lauder (#7); Lancome (#8); Olay (#9) and Johnson’s (#10).

Cover Girl is the highest new entry, ranking at #25; with a brand value of $1.24bn. Other new entrants include Sunsilk (#26); Max Factor (#32), and Old Spice (#36).

Overall, the total brand value of the World’s top 50 cosmetics brands is up from $101.5 billion in 2013 to $106.2 billion this year.

See the complete list at:
brandirectory.com/league_tables/table/top-50-cosmetics-brands-2014

Or view a larger graphic on Beauty Packaging’s Facebook page